Tuesday, April 24, 2007

You know, for kids!

It's no secret that the ongoing viability of hockey as a professional sport relies largely on creating new fans. And that means getting kids interested in the game, even if their parents aren't.

Well, the marketing folks at the NHL are no dummies...they know this better than anyone. That's why they've created NHL Kids, a special section of their website geared towards the tender youth who might be on the fence about whether to ask Mom and Dad for a Crosby jersey or a set of official Nextel-branded Jeff Gordon barbecue forks. And so the league has done the only sensible thing to win the admiration and respect of these kids...they're putting their best foot forward, and shining the spotlight directly on the heroes of the sport.

Click the link above, play the "Who Am I?" game on the front page, and you'll see what I mean.

6 comments:

WD to Evers to Chance said...

Wow. That's who I really want my kid idolizing. You know, assuming I had kids...

will said...

ha ha haaa! that's hilarious.

Tapeleg said...

I knew who it was going to be before I even went to the site. Wow. Umm... the NHL needs an idiot checker, to keep them from doing things like that.

dougie said...

Summoning my best ebonics

"Oh, No they di-unt"

And that's coming from a Wings fan!

Dear Lord Stanley said...

WHAT THE FXCK?!!!

Who's next? Sean Avery?

Anonymous said...

OJ Simpson.
Any current MN Viking.
Todd Bertuzzi.

Scary people I don't want my kid to look up to.