It's no secret that the ongoing viability of hockey as a professional sport relies largely on creating new fans. And that means getting kids interested in the game, even if their parents aren't.
Well, the marketing folks at the NHL are no dummies...they know this better than anyone. That's why they've created NHL Kids, a special section of their website geared towards the tender youth who might be on the fence about whether to ask Mom and Dad for a Crosby jersey or a set of official Nextel-branded Jeff Gordon barbecue forks. And so the league has done the only sensible thing to win the admiration and respect of these kids...they're putting their best foot forward, and shining the spotlight directly on the heroes of the sport.
Click the link above, play the "Who Am I?" game on the front page, and you'll see what I mean.