Thursday, October 25, 2007

I gotta say

the new promo for NHL Center Ice is a well-plotted piece of nonclaptrap that never made me want to retch.

Seriously, I think we can all agree, they did a bangup job illustrating the grit and toughness of the sport, right?

Could be least it wasn't in slow motion.

Seriously, though, I get the joke. I understand why it's supposed to be funny...they're big tough guys, but now thanks to HD, they're as concerned about their looks as the Desperate Housewives. But it's just not working for me. It reeks of a first draft, an idea that was bland and inoffensive enough to survive the initial pitch meeting, then somehow managed to ride that wave all the way to air.

How about this as an alternative, especially since Halloween is right around the corner:


Spooky music plays in the background as a GUY sits on the couch, nervously snacking from a bowl of pretzels, and watching his widescreen HD TV, the screen of which is not yet visible to us.

After a suspenseful 10 seconds or so, the guy sees something on the screen that makes him scream at the top of his lungs and flee the room - pretzels fly everywhere.

Cut to reveal of the TV screen, which is showing this:

in glorious high definition.

NHL Center Ice in HD...don't miss a single horrifying detail.

Then roll the federally mandated clip of Sidney Crosby losing his balance, and call it a day.


Anonymous said...

AHF collectively has a crush on Brind'Amour. Admit it.

Pascal Leclaire - now that's a face made for lo-def TV.

Anonymous said...

As a Wings fan, you must give us equal-opportunity in the competition for the Rod Brind'Amour trophy. I give you...

...Pavel Datsyuk and Jiri Hudler.

Now THERE are faces that would make even a mother scream.

lizzieb said...

I'll see your LeClaire and raise you a Ryan "Whompy Eye" Miller.