ICE BOWL: SOLD OUT

OK- here's a question:

Seeing as tickets for the historic New Years'Day "Winter Classic" outdoor game between the Sabres and the Penguins went on sale this morning at 10:00 AM, and I couldn't get four at any price at 10:09, can anyone from the NHL answer for this announcement on the Ticketmaster webpage?

PENGUINS, MAPLE LEAFS AND BLUE JAYS SEASON TICKET HOLDERS OFFERS. ENTER THE PASSWORD PROVIDED BY THE RESPECTIVE TEAMS.

Why is there a special icon on the Ticketmaster page that allows season ticket holders from the Toronto Maple Leafs and Toronto Blue Jays to enter a code for either a reserved seat or some kind of deal on tickets, especially seeing as I logged in just after 10:00 and was told there were no tickets available?

I understand that Sabres and Penguin season ticket holders would get first crack, and would even understand why they might give Buffalo Bills season ticket holders a spot in line, but what in God's name does Toronto have to do with all this? The Air Canada Centre holds roughly 19,000 people, and the Rogers centre where the Blue Jays play hold 50,000. While I can't imagine that they have anywhere near 50,000 season ticket holders for the Blue jays, what's a safe estimate- 10,000? Add in- say 15,000 season ticket holders for the leafs, and you have 25,000 fewer tickets available for everybody else.

Why?

Seriously, what gives?


4:22 PM UPDATE: Rob Rossi at The Pittsburgh Tribune Review is reporting that only 1,500 seats were made available to Pittsburgh Penguins season ticket holders. I asked him why he thought special concessions were made through ticketmaster for Toronto Blue Jays and Toronto Maple Leafs season ticket holders, and he said he was told that the NHL "opened the market to Toronto to attract more fans." From my end, I can tell you that Buffalo and Pittsburgh are tremendously popular hockey markets, and something stinks. More later.